Mission
ideas42 is a nonprofit organization that utilizes behavioral science to design solutions that tackle complex social issues such as civic engagement, economic injustice, financial health, and education barriers. With projects operating in over 55 countries, ideas42 partners with a diverse range of organizations to create impactful interventions informed by behavioral insights.
Basic Information
Tax-Exempt
Founded in
2010
EIN
27-1678009
Total Assets
$30.55 million
UN Sustainable Development Goals Supported
This organization contributes to the following United Nations Sustainable Development Goals. See the SDG page for more information.
Showing 3 of 6 goals
At a Glance
Civic Engagement
Enhancing civic engagement across diverse populations through tailored interventions.
Economic Justice
Creating solutions for individuals facing economic hardship and promoting dignity and agency.
Financial Health
Designing financial products and services that meet the diverse needs of individuals.
Impact Stats
34 million
Total Lives Impacted
Impacting Lives
ideas42 has successfully impacted over 34 million lives through behavioral science-driven solutions.
Varies by jurisdiction
Custom Materials Created
Voter Engagement
Developed VoterCast to enhance civic engagement by providing tailored voter outreach materials.
Varies by institution
Percentage of Students Affected
Education Success
Collaborated with educational institutions to resolve behavioral barriers in postsecondary education, improving student completions.
Past Events
Civic Engagement Workshop
2022-06-25
Workshop on engaging underrepresented communities in civic activities.
Economic Justice Conference
2022-11-15
Conference on economic justice strategies in the nonprofit sector.
Financial Literacy Panel
2022-09-10
Panel discussion on improving financial literacy among at-risk populations.
Upcoming Events
International Behavioral Science Conference
2023-10-20
Join us to discuss the latest in behavioral science research and applications.
Learn MoreAnnual Giving Campaign
2023-12-01
Participate in our annual campaign to improve philanthropic giving.
Learn MoreImpact Reports
MIP Score (Beta)
The MIP Score is in beta! We'd love any feedback you may have.
The MIP Score and it's methodology is purely used as a way to visualize how a nonprofits public financial data compares against others. It doesn't reflect the unique circumstances and impact that a nonprofit has.The MIP Score should never be used to say one charity is better than another.
Overall Score
66
58
/100
Program Expense Ratio
76.88%
10
/20
Program Revenue Growth
26.72%
18
/20
Leverage Ratio
0.1553
16
/20
Working Capital Ratio
1.509
12
/20
Fundraising Efficiency
0
2
/20
Latest Filing Data: Form 990
Fiscal Year:2022
Source:Source: Self-reported by organization
Financial Details
Revenue
| Category | Amount | Percentage |
|---|---|---|
| Contributions, Gifts, and Grants | 8.434M | 58.96% |
| Program Services | 5.833M | 40.77% |
| Investment Income | 7.561K | 0.05% |
| Sales of Non-Inventory Assets | 0 | 0.00% |
| Other Notable Sources | 31.22K | 0.22% |
| Total Revenue | 14.31M | 100.00% |
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