Behavioral Ideas Lab Inc. Logo

MIP Score

66

Social Science
Social Sciences Research

Behavioral Ideas Lab Inc.

Mission

ideas42 is a nonprofit organization that utilizes behavioral science to design solutions that tackle complex social issues such as civic engagement, economic injustice, financial health, and education barriers. With projects operating in over 55 countries, ideas42 partners with a diverse range of organizations to create impactful interventions informed by behavioral insights.

Basic Information

Tax-Exempt

Address

80 Broad St, New York, New York, 10004

View all New York charities

Founded in

2010

EIN

27-1678009

Total Assets

$30.55 million

UN Sustainable Development Goals Supported

This organization contributes to the following United Nations Sustainable Development Goals. See the SDG page for more information.

At a Glance

Civic Engagement

Civic Engagement

Enhancing civic engagement across diverse populations through tailored interventions.

Economic Justice

Economic Justice

Creating solutions for individuals facing economic hardship and promoting dignity and agency.

Financial Health

Financial Health

Designing financial products and services that meet the diverse needs of individuals.

Impact Stats

34 million

Total Lives Impacted

Impacting Lives

ideas42 has successfully impacted over 34 million lives through behavioral science-driven solutions.

Varies by jurisdiction

Custom Materials Created

Voter Engagement

Developed VoterCast to enhance civic engagement by providing tailored voter outreach materials.

Varies by institution

Percentage of Students Affected

Education Success

Collaborated with educational institutions to resolve behavioral barriers in postsecondary education, improving student completions.

Past Events

Civic Engagement Workshop

2022-06-25

Workshop on engaging underrepresented communities in civic activities.

Economic Justice Conference

2022-11-15

Conference on economic justice strategies in the nonprofit sector.

Financial Literacy Panel

2022-09-10

Panel discussion on improving financial literacy among at-risk populations.

Upcoming Events

International Behavioral Science Conference

2023-10-20

Join us to discuss the latest in behavioral science research and applications.

Learn More

Annual Giving Campaign

2023-12-01

Participate in our annual campaign to improve philanthropic giving.

Learn More

MIP Score (Beta)

The MIP Score is in beta! We'd love any feedback you may have.

The MIP Score and it's methodology is purely used as a way to visualize how a nonprofits public financial data compares against others. It doesn't reflect the unique circumstances and impact that a nonprofit has.The MIP Score should never be used to say one charity is better than another.

Overall Score

66

58

/100

Program Expense Ratio

76.88%

10

/20

Program Revenue Growth

26.72%

18

/20

Leverage Ratio

0.1553

16

/20

Working Capital Ratio

1.509

12

/20

Fundraising Efficiency

0

2

/20

Latest Filing Data: Form 990

Fiscal Year:2022

Source:Source: Self-reported by organization

Financial Details

Revenue

CategoryAmountPercentage
Contributions, Gifts, and Grants8.434M58.96%
Program Services5.833M40.77%
Investment Income7.561K0.05%
Sales of Non-Inventory Assets00.00%
Other Notable Sources31.22K0.22%
Total Revenue14.31M100.00%