Mission
The HERO Campaign, founded in memory of Navy Ensign John R. Elliott, aims to educate and encourage safe driving practices by promoting designated drivers. The campaign seeks to raise awareness about the dangers of drunk driving through community engagements, partnerships with schools, and events designed to foster a culture of responsibility around alcohol consumption.
Basic Information
Founded in
2000
EIN
22-3760241
Total Assets
$410.9 thousand
UN Sustainable Development Goals Supported
This organization contributes to the following United Nations Sustainable Development Goals. See the SDG page for more information.
At a Glance

Taking the HERO Pledge
Individuals can pledge to be designated drivers to promote safety.

HERO Bars & Taverns Program
Partners with local bars to foster an environment of responsible drinking.

Annual Community Events
Community-wide events aimed at raising awareness and funds.
Impact Stats
Number of patrol cars deployed
Establishment of HERO Patrol Cars
The introduction of HERO patrol cars that promote the use of designated drivers.
Participants in last event
HERO Walk Events
Annual walk events that raise awareness and funds for designated driving.
Years of operation
HERO of the Year Program
Recognizes students who promote safe driving and designated driver advocacy.
Past Events
HERO Walk 2023
October 15, 2023
Annual walk that raises funds for the campaign.
National Night Out
August 6, 2024
Community day dedicated to promoting designated driving.
HERO Games
September 2024
Guests compete in friendly competitions highlighting the importance of designated driving.
Upcoming Events
2024 HERO Walk
October 20, 2024
Join us for the annual HERO Walk to raise awareness about designated driving.
Our Programs
Volunteer Opportunities
MIP Score (Beta)
The MIP Score is in beta! We'd love any feedback you may have.
The MIP Score and it's methodology is purely used as a way to visualize how a nonprofits public financial data compares against others. It doesn't reflect the unique circumstances and impact that a nonprofit has.The MIP Score should never be used to say one charity is better than another.
Overall Score
60
48
/100
Program Expense Ratio
61.97%
6
/20
Program Revenue Growth
0.00%
2
/20
Leverage Ratio
0.1968
14
/20
Working Capital Ratio
1.385
12
/20
Fundraising Efficiency
0.842
14
/20
Latest Filing Data: Form 990
Fiscal Year:2022
Source:Source: Self-reported by organization
Financial Details
Revenue
Category | Amount | Percentage |
---|---|---|
Contributions, Gifts, and Grants | 92.4K | 44.05% |
Program Services | 0 | 0.00% |
Investment Income | 35 | 0.02% |
Sales of Non-Inventory Assets | 0 | 0.00% |
Other Notable Sources | 0 | 0.00% |
Total Revenue | 209.8K | 100.00% |
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