Mission

To protect, restore, and inspire conservation of the san francisco bay and its watershed - from the sierra to the sea. san francisco's largest watershed conservation group, bay.org is a 501(c)(3) not-for-profit that speaks not just for the bay, local coastal waters, delta, rivers, and wetlands, but also for the wildlife and people who call this place - the largest estuary on the west coast - their home. bay.org is changing the relationship that people have with the bay by utilizing technology and tapping into the lifestyle of the bay area. we are changing the conversation about conservation to make it approachable, achievable, and fun. through our five unique divisions (aquarium of the bay, the bay institute, sea lion center, ecocenter at heron's head park, bay model alliance), we motivate bay area residents and out of town visitors to become agents of change for a healthy, thriving ecosystem.