The organization is formed to promote the development of the sport of pickleball in greater daytona to children and adults and to lessen the burden of the city of holly hill government which owns the facility. pictona operates the facility on behalf of the city of holly hill and any net income above a reasonable reserve to maintain the operations of the entity will be given to the city.

Leveraging the therapeutic values of water based activities as a catalyst to empower foster and at risk youth to develop health mental health habits.

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