Enables both small rural and large urban communities to manage their own recycling programs. nrra is one of only a handful of nonprofits in the country that operates a recyclables marketing cooperative, which means that we directly connect sellers of recyclable commodities to purchasers of those commodities. nrra has a deep expertise in the recycling markets, and in partnership with our members, we share that information through education and technical assistance, as well as networking opportunities. we also educate the next generation about recycling and waste reduction through our school programs.