The johnny unitas golden arm educational foundation, inc was established to promote football on all levels by providing financial aid to deserving young athletes. the organization grants an annual award to an outstanding senior college quarterback in the united states called "the johnny unitas golden arm award". the candidate must complete his college eligibility before being nominated for this award. criteria for granting the award will be based on athletics, academics, leadership, and citizenship, qualities epitomized by the life and career of the award's namesake, mr. johnny unitas. the organization also grants annual college scholarships to deserving high school and college students, makes grants to local elementary and high school football leagues and teams, and obtains speakers for the annual award ceremony